In 2007 China’s burgeoning youth culture, it is a very worthwhile year mark. During the year, from January 5th opening of Nike Air Force One 706 Beijing, China’s younger generation for the first time found a space of their own culture and the arts; through the continuation of years of Air Force 1 25 anniversary, they are a pair of shoes name, the first building from the spirit of his community; China leading elements of youth culture, in the Nike 706 Space and Air Force 1 25 anniversary of the frequent gatherings, the first being from various fields receive recognition and praise, but also the first groups once the voice of youth culture world that China has entered a new era.
In the era of the birth of Discount Air Force 1, New York, Bronx ethnic minority young people, through graffiti, music, hip-hop, basketball, and in the streets to create their own subcultures. From the shoes of that era continues to this day culture, and recorded the most dynamic youth culture that part of history. As for the current time, the world, including China’s youth through the shoes to share from the original spirit of street culture to find ways to express the unique individuality. Of them outstanding, but will expand into shoes to carry forward the innovative carrier.With shoes as the core of youth culture, traditional art high above the threshold will be reduced. Shoes represent a more democratic form of clothing, but also shoes youth culture marked by singing the hymn pluralism and openness.
Air Force 1 is one such pair of shoes, and even its designers have been its influence in today’s by surprise. That year, Air Force 1 only as a pair of air-cushion technology to add a new professional basketball shoes available, but 25 years later, the shoes science and technology shrunk, Air Force 1 is still unmatched the world, but also from the playground into the cultural sector. It is not so much a pair of shoes, it is better it has become a symbol of youth culture and symbol, but also ushered in a new era. Air Force 1 from the stadium into the neighborhood, went from New York to Paris, Tokyo, Hong Kong, Beijing, Shanghai and become the hinge of young people to connect emotionally.
Them through computers and mobile phones, through blog, photo and video sharing messages from around the world, they are more depending on Air Force 1 for each other identity labels. To Air Force 1 as the carrier, the Chinese leader in youth culture to share ideas, express their views and affect the trend. Through the Air Force 1, China’s younger generation of Chinese youth culture and inject more new life will soon be a more exciting future for the collision.
Air Force 1’s story was 25 years, carries a pair of shoes for generations, different kind of emotion. In this first 25 years of the end, we are pleased with the past, when, it hopes the next reincarnation. A pair of shoes, a legend, a world, we walked from the stadium district, came from the sports culture, Air Force 1 not halted, the process of writing a legend in turn open, with love and strength, our footsteps will never stop!
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