September 3rd, 2009
GHD hair irons are becoming more and more popular amongst women (and men) who crave super-straight sleek hair. It is not a cheap purchase – authentic GHDs cost around R1900, which is a high price to pay for straight hair.
Because a GHD is so expensive, and in such demand, Chinese manufacturers (real GHDs are made in Korea) have stepped in and flooded the market with fake GHDs which look authentic but have been known to stop working after a month or two. According to GHD Hair, it is difficult to distinguish these fake GHDs from the real ones, as the products are identical in appearance – right down to the hologram and instruction DVD. But these fake ones are made from inferior materials and are said to be dangerous electronically.
The only way you can tell whether your GHD is the real thing is by verifying its hologram code (serial number) on the GHD Hair website. All real GHDs which are exported to South Africa from the UK have been registered online, so you will know straight away whether the straightener you have just purchased is the real thing or not. It is also important to be careful of GHDs being sold through classifieds such as Gumtree. According to an article on Security.co.za most of the cheap GHDs for sale are not real, even when the advert promises that they are the real deal.
So before you embark on your expensive purchase, it is best to call the GHD head office in order to verify that the supplier you are purchasing from is GHD-approved. If you have already purchased a GHD, you can click here to verify your product’s registration and receive up-to-date information on your product’s warranty.